10:09...

[dannyyankou]

Why do all the promotional screenshots on the Apple Watch say 10:09? I understand why the iPhone says 9:41, because that's the time it was officially announced. But Apple Watch was announced at 10:58. It doesn't make sense.

 

[dekadent]

An analogue watch "smiles" at you when the hands are at 10:10. Just another marketing trick from Apple trying to pose as a proper watchmaker.

http://petapixel.com/2013/06/27/why-photographs-of-watches-and-clocks-show-the-time-1010/

 

[Julien]

(Almost) All watches use and have used 10:10 for decades in advertisements. Apple decided to move the bar up by 1.

 

[JayLenochiniMac]

(Apple decided to move the bar up by 1.

Image

And Timex decided to move the bar down by 2

 

[Technodynamic]

aesthetically from a design perspective, in analog mode, it is symmetrical. And therefor looks good!

 

[Natzoo]

i honestly think that some people will just buy this watch for no reason. I am buying it because i think its needed for me during school and college. hehehehe

 

[kdarling]

aesthetically from a design perspective, in analog mode, it is symmetrical. And therefor looks good!

This -- the symmetry on analog watches. Also, it looks like a smile

In addition, it shows off all the hands without overlapping, displays the company logo, and usually leaves complications like calendar windows more visible.

A common setting is 10:09 and ~3x seconds, which leaves everything visible. Looks like Apple chose 10:09:00 above because it looked even more symmetrical.

 

[czecho7]

An analogue watch "smiles" at you when the hands are at 10:10. Just another marketing trick from Apple trying to pose as a proper watchmaker.

Not trying to pose as a "proper watchmaker," but paying homage to horology and the history of watchmaking.

 

[The Doctor11]

(Almost) All watches use and have used 10:10 for decades in advertisements. Apple decided to move the bar up by 1.

Image

Image

That's actually moving the bar down by 1

 

[JeffNT326]

There's subliminal messaging going on as well. With the hands at the 10:10 position, it subtly shows a check-mark which signals correctness, validation, completion etc.

 

[saberahul]

Like people said before me, to show the most of the watch without overlapping and with a smile. The same idea goes for 8:20 which some watch makers tried at one point, but the frown aspect of it didn't work out too well.