that's at all Micro Centers, nation-wide. Found the same deal here in Dallas. Now you know why the full retail price for Air's is so high; it's so they can discount them for holiday sales at places like Best Buy and Micro Center.
Can someone explain to me how they can sell them at this price? Are they taking a loss or does Apple refund them the difference? I've always wondered how 3rd party companies have the ability to do this. It doesn't make sense to me. Though I'm not complaining
I always thought Apple doesn't discount that much to Best Buy, Staples etc. Which was one of the reasons they don't like carrying Apple products (low profit margin for them). I highly doubt Apple is giving MicroCenter a 20% discount.
Or Maybe the cost to manufacture these is really really low? I don’t think either Apple or Micro Center is taking a loss on these. I think Apple has built-in plenty of margin in the full selling price so that they can discount them to their third-party sellers and still make a killing. I mean, these are made in China, right? My guess is they cost about $400 bucks to make. So with that price in mind, do the math. Of course, I could be way off on this theory. I usually am. LOL.Can someone explain to me how they can sell them at this price? Are they taking a loss or does Apple refund them the difference? I've always wondered how 3rd party companies have the ability to do this. It doesn't make sense to me. Though I'm not complaining
