A few months ago Tim Cook said something like, many of Apple's new customers are people that purchased a brand x product and realized it sucked, and opted for Apple for their next purchase.
Seems like he was right.
http://tech.fortune.cnn.com/2012/06/07/now-38-of-iphone-sales-are-to-refugees-from-android-or-rim/
Seems like he was right.
http://tech.fortune.cnn.com/2012/06/07/now-38-of-iphone-sales-are-to-refugees-from-android-or-rim/
That's up from 29% in February, and more than the 34% that were iPhone upgrades
Click to enlarge. Source: CIRP
FORTUNE -- Here's more evidence that Google's (GOOG) Android is peaking and (as if we needed it) that Research in Motion's (RIMM) BlackBerry is headed south. In a survey released to clients Thursday, the Consumer Intelligence Research Partners found that more iPhones were purchased in April by U.S. customers leaving Apple's (AAPL) competitors than by owners of earlier iPhone models. Of the customers who bought iPhones in April, according to CIRP:
42% were switching from another smartphone, up from 36% in February.
Specifically, 38% were coming from either Android or BlackBerry, up from 29%.
34% were upgrades from earlier iPhones, down from 71% immediately after the iPhone 4S launch last fall
24% were switching from a feature phone or buying their very first mobile phone.
The survey also found that the iPad 2 continued to sell well after the March launch of the new iPad. The discounted iPad 2 accounted for 41% of U.S. sales in April compared with 59% for new iPad. The 3G/4G versions of both iPad models sold better than the WiFi‐only versions, accounting for 55% of total sales.