I'm burning through data as well. After last night alone I had 88Mb downloaded and 17Mb uploaded. And all my apps were synced over from my Macbook and were just duplicates of the apps on my wifi only iPad. So I've had no app downloads at all in that total. It just seems like a really high total for the amount I've used the device online so far. I've really used it no more than I'd use my iPhone to browse, check email, and read the forums here, and I'm hardly ever over 150Mb of data used per month on my iPhone. Yet with the iPad I'm already past half that? Maybe I've used it more than it seems I have, and maybe my usage will settle out after the newness wears off. Then again, I have had a wifi only 32Gb since launch day, so it's not like the iPad is a totally new device for me to still be "playing" with. But at this current rate, there's no way the 250Mb plan would have lasted me a week. Guess my choice of the unlimited plan was the right one.