Hmm, that's very interesting. I'll discuss that with the gallery owner. I've pretty much decided that I'm going to put up one picture in the gallery and see if it sells. I plan to try and make at least $100 after expenses.
Anyone have any advice on what's the best presentation method? It costs a couple hundred to get these things matted and framed, about $70 to just get them matted, and about $50 to send them to canada and get them mounted on board and sort of laminated. I don't want this to look bad, obviously, but I'm looking to make a bit of money.
One piece probably isn't representative enough, but that really depends on the gallery owner- who is the salesperson, so they should be answering most of your questions- especially since they'll know their market. But if the gallery will give you space for 3-4 works, then that's what you want, so a purchaser (a) has an idea of your range and (b) can get multiple works (repeat sales are good for you and the gallery.)
You should be priced competitively for the gallery, as its patrons will mostly be looking for something in that range. A lot depends on if you do limited editions with certificates, different sizes, etc.
Presentation is a difficult subject, as often frames will kill a sale, but you should be doing the full archival route for all materials, which isn't cheap. Again, the gallery owner should be able to tell you what displays best and what sells best in their gallery (and if they offer framing, etc.)
50% is a reasonable commission rate for a gallery, but you have to be very careful when setting your prices- you can't have other work significantly cheaper elsewhere without seriously jeopardizing your relationship with the gallery, so you want to get it right out of the gate. Don't price based on arbitrary internet postings- find out what a similar work done with similar materials goes for in the gallery- if you're not matting with the same thickness and quality of mats, then you're not going to compare well to the other works. That hurts sales. Make sure that your costs are in line with the profit margins you want as well, and find out what sort of volume the gallery does- if they typically move 5 pieces a month per artist, then you may want different margins or different prints than if they do 100.
If you're too far out of the mean, you'll lose sales, no matter if it's on the high or the low side. Purchasers who connect with an image aren't all that price sensitive in the range everything around them is in.
If you're paying $70 for matting, you may want to look into a mat cutter and board yourself. Wholesale for molding for frames is way cheaper, but takes more time- it's all a balance.