What was the real reason you bought an Apple TV recently? Think about this one. I thought it was for the new software, but really, I would not have bought it if the price stayed the same.
I bought my first last year - pre-ordered it even.
I used it primarily for music on my surround sound system, secondarily for photos, and tertiarily for watching movie trailers.
Bought my second one after SteveNote, and waiting for the software update, so can watch movie-rentals in both the theater room, and the bedroom.