I was thinking about this on and off for a while and kind of reflected about why Apple was successful in the first place. It was about user's experience IMHO. People are stuck with their own ECO-system. This is something that Samsung couldn't either pull it off or didn't do this at all. Do you think if Samsung who develops their own operating system and create their own eco-system would have a higher impact on success over Apple at this point? What is your thought? What is your rationale?