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Apple shares closed at a new all-time high on Monday, rising 1.6% to finish the regular trading day at $183.79. It was Apple's first closing high since January 2022, barring an intraday record following Apple's Vision Pro unveiling last week.

Apple2TrillionDollars-3D.jpg

Apple's stock gain this year has resulted in a market capitalization of $2.89 trillion, according to Bloomberg, putting it in range of hitting the $3 trillion valuation it briefly achieved early last year.
"Apple has a roadmap people are comfortable with, it has unbelievable cash flow, and you can't do better than this incredible business model," said Wayne Kaufman, chief market analyst at Phoenix Financial Services, speaking to Bloomberg. "We're seeing people come back following the bear market, and Apple is just one of the stocks where investors are comfortable owning it whether it goes up or down, because they're confident they'll make money over the long run.”
Going into the second half of 2023, Apple will look to build upon its success with a range of new products, including the upcoming iPhone 15 series, a potentially larger iPad model, the newly updated Mac Studio and Mac Pro, and the new 15-inch MacBook Air.

As for Vision Pro, Apple is playing the long game. Priced at $3,499, the mixed reality headset is not expected to launch until 2024, and will initially only be available in the Unites States, likely in limited quantities. A more affordable version of the headset is expected to arrive in late 2025.

Article Link: AAPL Shares Close at First All-Time Record High Since January 2022
 
I was about to sell all my stock just before the WWDC, as I was expecing a dud. Thankfully I did not sell.

As the market is now a believer, shares will go much higher.
 
Makes you wish you bought $AAPL on 20-Jan-2009 for $78.20.

That Pre-Split Share Price today would be $5,146.12 (@ $183.79 ATH) per 20-Jan-2009 share with a quarterly div of $6.44.

So say you bought 4,000 shares in 20-Jan-2009 for $312,800.00.

That specific portfolio would be worth $20,584,480 by now.

Quarterly dividend would be $25,760.00.

Not a bad div for a single person without dependents living in a poor nation where min wage is $1.00/hr.
 
And after this all time closing high, UBS downgrades Apple stock because they see a weaker demand for iPhones.

Please. Nothing will convince me that such a move on UBS's part is to do nothing more than move the price down a bit so they and their clients can get a better buy in point. Do they really see weaker sales for iPhones? At this point in the year, sales of iPhones always start to slow a bit as people decide to just wait three more months for the next model.

That isn't something new....and UBS's market manipulation isn't new either. Meanwhile, in premarket trading, Apple stock is down $1.54 to $182.25. (As of 5:47am ET). Let's see how much UBS word means in a few hours when the market opens...and the 15" Air becomes available in stores.
 

AAPL pays for all of my family’s Apple devices.

Instead of complaining about Apple’s prices, just buy their stock. Then you’ll see every Apple decision as a business one.

If you keep wanting to buy more Apple products, subscribe to more services then it’s a sign to buy more AAPL.

If you start to question the value of Apple’s products, then it’s time to sell AAPL.

It’s honestly a pretty good way to analyze AAPL.
 
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Apparently since Tim Cook took over Apple as CEO, many people think Apple is doomed. Apparently he doesn’t know what he’s doing??
Who said that?

If anything, they probably meant that the apple that we know of is dead, and it's now a gigantic company milking its consumers and devs like cows , and upselling like crazy, with very incremental upgrades over the year

That said we still got great things happening under his reign (lol )
 
Makes you wish you bought $AAPL on 20-Jan-2009 for $78.20.

That Pre-Split Share Price today would be $5,146.12 (@ $183.79 ATH) per 20-Jan-2009 share with a quarterly div of $6.44.

So say you bought 4,000 shares in 20-Jan-2009 for $312,800.00.

That specific portfolio would be worth $20,584,480 by now.

Quarterly dividend would be $25,760.00.

Not a bad div for a single person without dependents living in a poor nation where min wage is $1.00/hr.
I passed on a chance to buy $1K of AAPL at $14/share in 2002. Talk about making bad decisions.
 
I passed on a chance to buy $1K of AAPL at $14/share in 2002. Talk about making bad decisions.
On my spreadsheet I have the 17-Apr-2003 price of $12.72/share.

That Pre-Split Share Price today would be $10,292.24 (@ $183.79 ATH) per 17-Apr-2003 share with a quarterly div of $12.88.

So say you bought 79 shares in 17-Apr-2003 for $1,004.69.

That specific portfolio would be worth $813,086.96 by now.

Quarterly dividend would be $1,017.52.
 
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Makes you wish you bought $AAPL on 20-Jan-2009 for $78.20.

That Pre-Split Share Price today would be $5,146.12 (@ $183.79 ATH) per 20-Jan-2009 share with a quarterly div of $6.44.

So say you bought 4,000 shares in 20-Jan-2009 for $312,800.00.

That specific portfolio would be worth $20,584,480 by now.

Quarterly dividend would be $25,760.00.

Not a bad div for a single person without dependents living in a poor nation where min wage is $1.00/hr.
Ha. Coincidentally I did buy shares right around then. So I remember that pricing well. Not even remotely 4,000 shares though. Of course I've also taken profit by selling some shares from time to time over the years when I needed the money to pay for something large. Oh well. Still that decision changed my life. Always been an Apple Fan Boy, I don't deny it. But it has worked out for me.
 
Ha. Coincidentally I did buy shares right around then. So I remember that pricing well. Not even remotely 4,000 shares though. Of course I've also taken profit by selling some shares from time to time over the years when I needed the money to pay for something large. Oh well. Still that decision changed my life. Always been an Apple Fan Boy, I don't deny it. But it has worked out for me.

Having a passion for something that actually makes a comfortable living is awesome.

You'll never work a day in your life for being an actual fanboi!
 
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It wasn't long ago I told someone to buy more AAPL stock when the commenter said this the day Apple Vision Pro was announced: "AAPL stock falls like a rock. Thanks, Tim."

Thanks indeed (although it didn't "fall like a rock"). A drop is a good time to buy more.

There are always ups and downs in AAPL but AAPL stock has been a terrific investment for well over 20 years. Past performance does not determine future performance but betting against Apple's stock isn't the best financial decision.

/None of this counts as formal financial advice.
 
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The Vision Pro does look like the future now. I can’t imagine it NOT replacing enterprise workstations. From the presentation it looks like Apple is thinking the same thing.
At best it can complement enterprise workstations, which meet needs the Vision Pro is not meant to address.
 
Who said that?

If anything, they probably meant that the apple that we know of is dead, and it's now a gigantic company milking its consumers and devs like cows , and upselling like crazy, with very incremental upgrades over the year

That said we still got great things happening under his reign (lol )
Considering the Apple Watch, AirPods were both after Steve Jobs and came in with Cook in charge, I call your BS. The most popular Watch in the world and 'earbuds' that completely changed that category.

Oh, and the M series SoC. No one can come close to that power with that efficiency. So your point about ‘incremental upgrades EVERY year' is not true now is it?

Their latest product (you probably haven’t heard about the Vision Pro) has many people who thought it would be a waste, eating their words.

I see you know nothing about Apple products, so I assume you’re here to learn.
 
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