Advice on Marketing Design

[ironman159]

I'm thinking in getting in Marketing Design next year, and I would want to know if it OBLIGATORY to know how to draw. Of course I know how to draw, for example how to arrange info on flyers, know how colors should be arranged, umm... well basic drawing etc... but I'm lacking in things like drawing a painting, or more artistic things. I consider myself to be very creative, but i just wanted to hear a second opinion. Also, I plan on using a Mac, what do you recommend? Thank you guys.

 

[Rt&Dzine]

You could read this thread that has a variety of opinions about graphic design and drawing.

https://forums.macrumors.com/threads/699679/

 

[rkdiddy]

I'm thinking in getting in Marketing Design next year, and I would want to know if it OBLIGATORY to know how to draw. Of course I know how to draw, for example how to arrange info on flyers, know how colors should be arranged, umm... well basic drawing etc... but I'm lacking in things like drawing a painting, or more artistic things. I consider myself to be very creative, but i just wanted to hear a second opinion. Also, I plan on using a Mac, what do you recommend? Thank you guys.

Maybe you should just stick with Marketing. Your knowledge of arranging copy and overall collateral design will only make you a more well rounded business person.

I started school as a Graphic Design major, but changed my major to business with an emphasis in Marketing and I'm very glad I did so.

As far as a computer. If you're going to be going to school you should look at picking up a Macbook Pro (15" or bigger).

Cheers.

 

[Toppa G's]

As far as a computer. If you're going to be going to school you should look at picking up a Macbook Pro (15" or bigger).

Why is a MBP 15" or bigger necessary? I went to school with a 12" iBook and later a 12" PowerBook G4 (running Adobe CS2) and it worked just fine - in fact, the added portability of the smaller form factor was very nice.

 

[SwiftLives]

Design is nothing more than the placement of information.

Drawing ≠ Design.

That being said, proficiency in drawing (or other visual art disciplines) certainly doesn't hurt. It can help you articulate your concepts a bit better. It can help you develop a concept.

Personally, I find it refreshing to design without using a frakkin' computer sometimes.

 

[rkdiddy]

Why is a MBP 15" or bigger necessary? I went to school with a 12" iBook and later a 12" PowerBook G4 (running Adobe CS2) and it worked just fine - in fact, the added portability of the smaller form factor was very nice.

When it comes to using a computer for design, screen real estate is invaluable, IMHO.

I'm a Director of Marketing and I can't think of one designer I've worked with - in-house or with an Ad agency that designs on a 12" screen. While there is no reason you can't, I wouldn't recommend it.

I will reword my original statement - if you're not going plug into an external display - I wouldn't go smaller than 15".

 

[Phormic]

As mentioned, some sketching ability is useful, without being absolutely vital. Quite often it's useful to sketch out a concept to get an idea across before starting work on a computer. However a sketch is hardly the same as painting the Mona Lisa. If it can convey an idea, it's fine.

On monitors. I started work on a 15"...desktop and coped OK. Now I have two 24" monitors linked. How times change!

 

[ironman159]

As mentioned, some sketching ability is useful, without being absolutely vital. Quite often it's useful to sketch out a concept to get an idea across before starting work on a computer. However a sketch is hardly the same as painting the Mona Lisa. If it can convey an idea, it's fine.

On monitors. I started work on a 15"...desktop and coped OK. Now I have two 24" monitors linked. How times change!

Well well... Thank you SO much for the help everyone. I think I just found what I'm gonna do. And the bold part I want to stand out in the quote above is what everyone I tell I'm gonna be a designer tells me: "But you need a gift (artistically speaking) to be a publicity designer!" Thinking that I'm going to rival Picasso or something.

 

[Jon Remy]

Advice on Marketing Design

The Marketing Mix is known the elements that make up the marketing process. They include:
Price
Product
Place
Promotion