"The battle for smartphone market share isn't just a battle for market share. It's a battle of demographics and the opportunity to build a loyal customer base for the future. Android appears to be pulling ahead in this contest in the U.S., while Apple is following closely behind and rivals such as Hewlett-Packard, with WebOS, and Microsoft, have a decidedly older mix of users.
According to survey results from Nielsen, 14% of all smartphone users between the ages of 18 and 34 are using an Android phone, while this age group posted a 12% share for the iPhone, 11% for BlackBerrys, 3% for Palm OS, and 2% for Windows Mobile. The three leading platforms -- Android, iOS, and BlackBerry -- now claim 37% of the user group that largely defines the trends in the smartphone arena.
Android appears to be growing in this space and seems to have found the key to attract a substantial share in this demographic segment. Compared with iOS, Android has greater market share in younger demographics while falling behind in the age groups above 55."
http://is.gd/3PVWW8
According to survey results from Nielsen, 14% of all smartphone users between the ages of 18 and 34 are using an Android phone, while this age group posted a 12% share for the iPhone, 11% for BlackBerrys, 3% for Palm OS, and 2% for Windows Mobile. The three leading platforms -- Android, iOS, and BlackBerry -- now claim 37% of the user group that largely defines the trends in the smartphone arena.
Android appears to be growing in this space and seems to have found the key to attract a substantial share in this demographic segment. Compared with iOS, Android has greater market share in younger demographics while falling behind in the age groups above 55."
http://is.gd/3PVWW8