I have been going out on a limb and stating that I believe the MBA will get a new high end version and the current high end at $1799 will become the mid range MBA. I believe the new high end will sell for anywhere between $2199 and $2499.
I am willing to bet it has 4 GB RAM, 256 GB SSD, better battery, and an OLED display. I think it will be the first Mac to get the OLED display, and I think all of these component updates are just around the bend. This current update got the MBA low end next version ready, but I would guess the SSD wasn't ready. And I think that Apple had intended to only offer the 4 GB RAM on the high end version. This all makes PERFECT SENSE if one thinks about it! I look for this update between now and November. IF SALES DON'T INCREASE WITH THESE NEW PRICE CUTS, THE MBA MAY NOT SEE ITS NEXT REVISION. I believe Apple is giving the MBA another chance.
In addition, I think a new 15" MBA will be introduced at the same time. It could be as early as next month with Jobs introducing some new products like the iTablet and etc. Wouldn't Jobs want to introduce these new MBAs? I think so!
I could be wrong, and I am definitely an optimist, but I would bet on it! The MBA is too cool to not evolve and continue to be the most fun anyone can have on a computer!
That last bit - bolded above - had me looking over at my Cube and shaking my head wistfully.
God loves an optimist, and Scottsdale, you are certainly one. You know I was/am very much on the OLED wagon, and would love to have a 256GB SSD, at least 4GB RAM, 7 hour battery tech etc. in an MBA casing, but November??? I'm not even sure they'll have that wishlist in 2010. And if they do, I suspect it won't be in anodized black aluminium
I don't know, maybe it's my huge disappointment with Apple of late, but I don't see them as true 'innovators" anymore, progression seems to be slowed, possibly even artificially for marketing reasons, and we even see tech downgrades masquerading as improvements such as the removal of Express card slots, matte screens and stealth speed throttles, such as the SATA row going on re. the new MBPs. And let's not even go down the QC route, the MBA display issue alone is an absolute disgrace.
If, as you theorise, this latest offering represents Apple giving the MBA a final chance, you may as well start writing its obituary now. The price reduction was unprecedented and welcome, but also smacked of discounting without improving the existing tech as they did with the 13" MB(P). My own theory is that they're simply keeping the form factor in production, like a coma patient, whilst using the resultant development time to squeeze the tech of the 13" MB(P) into the MBA case - and if they do, say goodbye to the Air brand, not that especially matters.
Whatever, I'm majorly pissed off right now at Apple, and I for one don't see Steve appearing at any media event anytime soon with something to 'wow' me back. Maybe the iTablet but that's Q1/2 2010 at the earliest. If anything given the way their share price fluctuates at the merest update on his bowel movements, I think he'll want to keep a lower profile on his return, as a way of eventually paving the way and desensitizing the company and its stock from his inevitable departure at some point down the line.