this is a software issue more than anything else.
especially when you think about the upcoming imac pro not being able to deliver apple's 4K content.
this will get fixed.
but did apple think this far? they put out 4K movies just recently.
high sierra is – at least felt – still in beta.
you've got to expect baby steps from apple at any stage these days.
the 4K upgrade was targeted at appleTV buyers specifically.
the 4/5K iMacs are certainly equipped to deliver the experience.
it's just laziness from apple's side at this point.
Well, it's a software AND hardware issue.
Yes, it would appear that the OS has not yet been designed to implement the appropriate DRM for iTunes 4K and Netflix 4K content, but the important point to note here is that even if/when this happens, it will only apply to Kaby Lake 7th generation Macs or later. Any 4K/5K machine from Skylake or earlier will be excluded, and this is due to hardware support. Those chipsets simply don't have the native secure HDCP 2.2 that industry wants for this. Kaby Lake does, including even the lowly 2017 MacBook's Core m3-7Y32. IOW, strictly speaking from a hardware standpoint, the 2017 MacBook Core m3 is more capable for 4K than a 2016 MacBook Pro Core i7 or a 2015 iMac Core i7.
Furthermore, as we already know, only Kaby Lake has full hardware 10-bit 4K HEVC decode support. No prior generation Intel chip has that, yet another reason any Mac with Skylake or earlier will be likely be excluded from the 4K streaming evolution.
We have just described 2 different but complementary
hardware reasons for this. So, yes, I am predicting this will "get fixed", but only in 2018 when macOS 10.14 is released, and it will require a 2017 Mac or later (but will not include the 2017 MacBook Airs, since those are Broadwell).
As for Chrome and VP9, again only Kaby Lake has full hardware 10-bit decode for VP9. No prior generation Intel chips have that. I don't know though if this will ever get implemented, as currently Chrome VP9 is purely software decode. Also, Safari will definitely not be implementing hardware VP9 acceleration in the foreseeable future.