As much as people hate on it, Siri is critical to Apple’s future. It’s frustrating that so little is said about Siri from senior executives at Apple.
Artificial Intelligence is hard but a company of Apple’s resources should be pouring not just millions but billions into developing Siri.
Like the transition from a cursor based UI to multi-touch, a transition from touch to voice UI is imminent. That’s not to say that touch will go away, only that voice UI will become effortless and very prominent. When multi touch appeared, people still continued to use cursor based UIs on Mac for example, but it’s inarguable that a vast majority of ”computer” users today use multi-touch devices.
The same will happen with voice UI. All three of Apple’s newest categories: Apple Watch, AirPods and HomePod use voice primarily with the latter devices using it incrementally more than the first. Reality Glasses are likely going to use voice UI in some capacity.
With chatGPT and now Google Bard, the era of conversational AI is here and there’s no indication (yet?) that Apple has a response. Apple poached AI expert John Giannandrea from Google over 4 years ago. It’s about time that he shows his work.
What comes next can’t just be an evolution of Siri but an entire new platform that’s scalable and that can compete with the best of the AIs.
No exaggeration, if Tim Cook underestimated Siri’s importance to the future of the company and drops the ball on this, it could be his Steve Balmer vs iPhone moment.
Artificial Intelligence is hard but a company of Apple’s resources should be pouring not just millions but billions into developing Siri.
Like the transition from a cursor based UI to multi-touch, a transition from touch to voice UI is imminent. That’s not to say that touch will go away, only that voice UI will become effortless and very prominent. When multi touch appeared, people still continued to use cursor based UIs on Mac for example, but it’s inarguable that a vast majority of ”computer” users today use multi-touch devices.
The same will happen with voice UI. All three of Apple’s newest categories: Apple Watch, AirPods and HomePod use voice primarily with the latter devices using it incrementally more than the first. Reality Glasses are likely going to use voice UI in some capacity.
With chatGPT and now Google Bard, the era of conversational AI is here and there’s no indication (yet?) that Apple has a response. Apple poached AI expert John Giannandrea from Google over 4 years ago. It’s about time that he shows his work.
What comes next can’t just be an evolution of Siri but an entire new platform that’s scalable and that can compete with the best of the AIs.
No exaggeration, if Tim Cook underestimated Siri’s importance to the future of the company and drops the ball on this, it could be his Steve Balmer vs iPhone moment.