Apple as a SuperBrand [BBC]

[harry20larry]

There's going to be an interesting documentary on BBC 3 later this week about super brands, with Apple at the forefront of this program. I read on article on BBC news and when the interviewer asked the arch bishop why people were so devoted to Apple, he said because its like religion to them. And turns out, he wasn't to wrong, an MRI scan showed how Apple thoughts gave off similar impulses to religious ones.
Article is here:
http://www.bbc.co.uk/news/business-13416598
The show is:
BBC Three, 2100 BST, Tuesday, 17 May

 

[eawmp1]

Maybe this answers the question posten on this thread: Why Are There So Many Atheists Here?


With Apple, does one really need another faith?

 

[harry20larry]

The video in the article is also quite funny due to his lack of comprehension

 

[macquariumguy]

And turns out, he wasn't to wrong, an MRI scan showed how Apple thoughts gave off similar impulses to religious ones.

Hopefully we won't start killing our daughters if they want to marry Windows users.