Are Apple a bit embarrased by the price in the UK as I got this e-mail today promoting the new iMac and noted the quoted price:

Maybe I'm wrong but I've never known them to quote the Education price before in these promotional e-mails and I'm certainly not registered as an Educational customer, seems a bit smoke and mirrors to me.

Maybe I'm wrong but I've never known them to quote the Education price before in these promotional e-mails and I'm certainly not registered as an Educational customer, seems a bit smoke and mirrors to me.