On January 16, 2025, Apple expanded its digital footprint in India by launching the Apple Store app, marking a significant milestone in its commitment to the Indian market.
Forbes
The Apple Store app offers Indian customers a seamless and personalized shopping experience, allowing them to explore and purchase Apple's extensive range of products and services directly from their devices. This move aligns with Apple's broader strategy to enhance its retail presence in India, following the opening of its first physical stores—Apple BKC in Mumbai and Apple Saket in Delhi—in April 2023.
Apple
Karen Rasmussen, Apple's head of Retail Online, emphasized the company's customer-centric approach, stating, "Through our initiatives, we plan to make shopping for Apple products as easy as possible. Beyond that, through this approach, we plan to provide our customers with a personalized experience and support."
News24
The launch of the Apple Store app is a testament to Apple's recognition of India's growing importance in the global technology landscape. With the Indian app developer community supporting over 1 million jobs and App Store payouts tripling since 2018, Apple's investment in India reflects its commitment to fostering local talent and innovation.
Apple
This strategic expansion not only provides Indian consumers with greater access to Apple's products and services but also underscores the company's dedication to integrating more deeply into the Indian market.
Forbes
The Apple Store app offers Indian customers a seamless and personalized shopping experience, allowing them to explore and purchase Apple's extensive range of products and services directly from their devices. This move aligns with Apple's broader strategy to enhance its retail presence in India, following the opening of its first physical stores—Apple BKC in Mumbai and Apple Saket in Delhi—in April 2023.
Apple
Karen Rasmussen, Apple's head of Retail Online, emphasized the company's customer-centric approach, stating, "Through our initiatives, we plan to make shopping for Apple products as easy as possible. Beyond that, through this approach, we plan to provide our customers with a personalized experience and support."
News24
The launch of the Apple Store app is a testament to Apple's recognition of India's growing importance in the global technology landscape. With the Indian app developer community supporting over 1 million jobs and App Store payouts tripling since 2018, Apple's investment in India reflects its commitment to fostering local talent and innovation.
Apple
This strategic expansion not only provides Indian consumers with greater access to Apple's products and services but also underscores the company's dedication to integrating more deeply into the Indian market.
