An article from the Independent about Apple's fall in a YouGov poll about brands popularity.
Apple Mac: Is the rebel brand faltering?
Computers were just dull, grey boxes until Apple came along. The 'rebel' brand's beautifully designed, brilliantly marketed products became the epitome of plugged-in, wired-up, 21st-century chic. But as the company has prospered, so its devotees have become uneasy. Faulty products, poor service - and worse - the list of grievances is getting longer. Is Steve Jobs' empire losing its cool?
Apple Mac: Is the rebel brand faltering?