Apple making iPhone Ads more how you say...?

[SeanAppleDude]

Yeah, have you seen the newest iPhone ads?
Apple is making them more relatable(I think?)
Might not be the right word for it, but Apple is definitely taking the ads in a different direction. The the speakers' tone seems friendlier and more social(?)
What do you think?

 

[anjinha]

I like them.

 

[blancoBronco]

they're making them seem like real-life scenarios