iPhone Apple native apps?

[Ortiz83]

Does apple purposely update their apps with new things late deliberately? I still want to use their apps even if they do but I’m curious. If they were to put a really good native app with all these great features, wouldn’t that stop sells of people purchasing third party apps? Which will hurt apple on getting some of the selling percentage. I like using the native apps. Just like them to be a tad less boring and more features.