So a few years back I traded in my wife’s MBP on a newer one, and the Apple Trade In tool asked me for the RAM and SSD. I messed up and entered them wrong, so when I actually had the machine in front of me I did it again, and the price they offered me went up. I always liked this about Apple’s Trade In program, as it seemed you were getting better value for the upgrades you made at time of purchase.
Imagine my surprise when I traded in my 2018 15” MBP for a 2021 14” MBP and there was no selection for RAM or SSD size. After discussing with Apple Sales, I was told that they no longer pay extra on Trade In for upgrades — they’ve gone to the iPhone model of one price regardless of individual config. This is their prerogative, of course, but it was disappointing given how much I spent extra up front. And I guess the part that bothers me more is that if the machine is functional and in good shape, they’ll recondition it and resell it as a refurbished unit — and they *do* charge extra there. So they make extra money on upgrades multiple times, depending on how many times it is refurbished.
Not a big deal, I guess, but it does make it seem like Apple is bilking loyal customers a bit. It’s just another one of those changes that helps profitability and the bottom line at the expense of customer service. And I see Apple making a lot of those changes over the past few years, not for the better in my opinion.
Imagine my surprise when I traded in my 2018 15” MBP for a 2021 14” MBP and there was no selection for RAM or SSD size. After discussing with Apple Sales, I was told that they no longer pay extra on Trade In for upgrades — they’ve gone to the iPhone model of one price regardless of individual config. This is their prerogative, of course, but it was disappointing given how much I spent extra up front. And I guess the part that bothers me more is that if the machine is functional and in good shape, they’ll recondition it and resell it as a refurbished unit — and they *do* charge extra there. So they make extra money on upgrades multiple times, depending on how many times it is refurbished.
Not a big deal, I guess, but it does make it seem like Apple is bilking loyal customers a bit. It’s just another one of those changes that helps profitability and the bottom line at the expense of customer service. And I see Apple making a lot of those changes over the past few years, not for the better in my opinion.