Makes sense. Apple is nowhere to be seen beyond a couple dozen rich countries - they don't even have an Apple store in the whole continent of Africa. Other companies operate everywhere - rich or poor.
At a first level of approximation "The World" means "China and India". Most people live in one of those two places. The US is a distance third place in terms of population. Apple is not very big in "The World".
Makes sense. Apple is nowhere to be seen beyond a couple dozen rich countries - they don't even have an Apple store in the whole continent of Africa. Other companies operate everywhere - rich or poor.