Apple product launches too concentrated?

[satchmo]

I'm curious why Apple has gone to unveiling their new products all very closely around the same time...towards the end of the calendar year.

They've spread it out a bit this year with the MBA in June and the 13" retina MBP in Feb. But that still leaves a boat load of products that haven't been updated for close to a year now.

Naturally they would like to take advantage of the holiday season towards the end of the year, but doesn't this put more pressure cramming everything out at the same time? Wouldn't staggering it be more productive?

 

[GermanyChris]

The need processors and testing, Intel's time line moves around a bit. Initial batches of Haswell had USB3 and sleep state problems.

 

[phoenixsan]

Long time ago....

in terms of computer tech, Apple was the flagship company in a trade show called "MacWorld Expo". Too many times in that era, Apple unveils new things and products. Famous venues were San Francisco, New York and Boston. If my memory works, Boston was the first axed and SF the last. Also, this trade show had an international presence, with Paris and Tokyo editions.....so, to the point......

Apple have in this time a powerful retail chain. No more trade shows. And have WWDC. And again, I suppose statistics and economics show that the back to school-extended holiday season is where the companies have to make it count, at least in USA.

So, in some way, the elevated concentration of new releases between Sept-January can make sense. Or even until first days of Spring.....

 

[GermanyChris]

in terms of computer tech, Apple was the flagship company in a trade show called "MacWorld Expo". Too many times in that era, Apple unveils new things and products. Famous venues were San Francisco, New York and Boston. If my memory works, Boston was the first axed and SF the last. Also, this trade show had an international presence, with Paris and Tokyo editions.....so, to the point......

Apple have in this time a powerful retail chain. No more trade shows. And have WWDC. And again, I suppose statistics and economics show that the back to school-extended holiday season is where the companies have to make it count, at least in USA.

So, in some way, the elevated concentration of new releases between Sept-January can make sense. Or even until first days of Spring.....

Thats when Apple was unique and special, they are neither now.

 

[Mr Rabbit]

in terms of computer tech, Apple was the flagship company in a trade show called "MacWorld Expo". Too many times in that era, Apple unveils new things and products. Famous venues were San Francisco, New York and Boston. If my memory works, Boston was the first axed and SF the last. Also, this trade show had an international presence, with Paris and Tokyo editions.....so, to the point......

Apple have in this time a powerful retail chain. No more trade shows. And have WWDC. And again, I suppose statistics and economics show that the back to school-extended holiday season is where the companies have to make it count, at least in USA.

So, in some way, the elevated concentration of new releases between Sept-January can make sense. Or even until first days of Spring.....

I miss those days. MacWorld keynotes were the best.

 

[MacsRgr8]

I miss those days. MacWorld keynotes were the best.

Apple Expo Paris was such a highlight of the year for us Europeans... But Apple only had Mac and iPod updates back then.

Nowadays Apple has such a different product-strategy... iOS, iTunes, App Store, iBooks, etc. next to the Mac. Also, because Apple has grown so big, draws so much attention and has a terrible hard time to keep new products secret, Apple has to do an event ASAP.

Yep, iPhone and iPad event will follow each other quickly. They have to, I'm afraid.