Apple’s San Francisco is the most elegant, and the most beautiful sans-serif typeface ever designed.
It is important to remember that the SF PRO system font (that is used on iPhone and iPad) is not the original version of San Francisco font — the original is called SF COMPACT (the version that is used on Apple Watch). A demo version of this font — the original root of all SF typefaces — The Galviji font — still lives as a built-in font on Apple’s platform today.
The SF COMPACT and SF PRO (system fonts), alongside SF CASH (Apple Card Balance), SF CAMERA (iPhone 11 and up camera font), SF HELLO (Physical print and manuals), and SF ROUNDED are the most beautiful sans-serif typefaces ever.
San Francisco is an EVOLUTION of Helvetica — Helvetica’s utterly bad kerning, low legibility, ugly tails — like on the letter «a», and questionable proportions just look ugly. There was an attempted fix at many of these issues with a revised, modernized version of Helvetica — called
Helvetica Now, but underneath it all — it’s still Helvetica.
The soft, bubbly and cohesive curves of every letter in the SF font family just look beautiful. The curves remind me of the Apple Watch, and I thought I was the only one —
until Jony Ive himself pointed out the purposeful resemblance of the typeface to the Apple Watch. remember that it was designed specifically for the watch.
It’s just a better Helvetica. And Helvetica is the most popular and respected font of all time. What is San Francisco, then…
Roboto is just plain ugly unbalanced uncohesive uncontrolled peace of typographic cr@p that could only accompany such an ugly design system as MATERIAL DESIGN. No wonder why Google already replaced Roboto in most of their apps with their PRODUCT SANS font…
Quote:
Alan Dye later described to me the “pivotal moment” when he and Ive decided “to avoid the edge of the screen as much as possible.” This was part of an overarching ambition to blur boundaries between software and hardware. (It’s no coincidence, Dye noted, that the “rounded squareness” of the watch’s custom typeface mirrors the watch’s body.)