Apple shares 31st place with Adobe in the 2015 Temkin Experience Ratings of Tech Vendors

[grahamperrin]

2015 Temkin Experience Ratings of Tech Vendors

… the fourth year that we've published the Temkin Experience Ratings of Tech Vendors, which evaluates the customer experience of 62 large technology vendors. We surveyed 800 IT decision makers from large companies on the success, effort, and emotion components of their experiences …

– there's Apple, at the foot of the first column. 31st of 62 based on "800 IT decision makers from North American companies with $250M or more in annual revenues".

IBM, Intel, and HP Lead in Customer Experience, According to New Temkin... -- WABAN, Mass., Nov. 4, 2015 /PRNewswire/ – referred from https://twitter.com/gerrymcgovern/status/662229581492068352

… The top seven firms earned "good" Temkin Experience Ratings, which is a score of 70% or higher. IBM SPSS topped the list with a score of 76%, followed by Intel Corporation with 74%, IBM Software (not SPSS), with 72%, and HP Outsourcing with 71%. Three companies are next with 70%: IBM IT Services, VMware, and Microsoft servers. …

Brand Loyalty Is for Suckers (2015-10-01) – @Surf Donkey mentioned that article in a topic about iPhones and alternatives to the Apple ecosystem.

 

[lowendlinux]

This thread should be fun, I'm going to subscribe.

 

[grahamperrin]

I imagine some of the new guard squirming with displeasure in their apple cart.

@lowendlinux you and I can lie flat in the desert and slowly squirm with pleasure at the sight of passing tumble-weed whilst the Spy encourages readers to rush elsewhere

Java –

• sometimes not a favoured technology (popular focus on the Java Runtime Environment (JRE) for web browsers)
• is used by SPSS for its graphical user interface

– and IBM SPSS is top ranked

… The Temkin Experience Ratings of Tech Vendors evaluates three areas of customer experience: success (can customers achieve what they want to do), effort (how easy is it for customers to do what they want to do), and emotion (how do customers feel about their interaction). …

In 2010, Steve Jobs famously wrote about a popular Adobe product. About the two companies, this:

… grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market …

Now we have Apple on a low par with Adobe (both less than good in the Temkin Experience Rating), and Apple drawn to the corporate market (its 2015 alliance with the top ranked company (IBM), and so on).

Five years from now …

Will Apple be able to boast one hundred percent customer satisfaction in any area?