Is it just me or has Apple changed substantially for the worst?
the vibe Apple puts off is microtransuctioning the crap out of every aspect, be it apps, dongles, services, ads, etc. While great for shareholders, it really starts to make me think twice on some aspects.
The in app purchasing is the part the part that bothers me the most, not because of the concept, but because of how universal it is applied.
Yes.
But that is because Apple is not what it was.
Once upon a distant time, Apple produced stunning computers that were a revolutionary triumph of superb design, the sort of design that represents a fusion of form (they looked great) and function (they "just worked" to quote the Apple ad).
Their advertising was clever and sophisticated, marketing themselves as "cool" and "different", tech sold to someone as an example of sophistication and taste, nice (and niche) products for those who knew what to choose, and for a while, owning Apples was not just a lifestyle statement, and a design (and tech) choice, but was also seen as a possible badge of identity.
That was then, and to cater for its market, Apple produced superb computers, radical design choices, and revolutionary technical innovation. And it offered superb customer care, all for a premium price.
However, with the development and introduction of the iPod, iTunes, (which transformed how music was marketed and sold and consumed), and iPhones - which, likewise, transformed communication, and sundry other - incredibly successful - products, Apple went from being a company that produced gorgeous cutting-edge computers, but a niche company, producing amazing but niche products, to a tech giant with an income dwarfing that of many, if not most, countries on the planet.
Apple is now a global behemoth with a computing arm that is no longer the point of the company, one that can be retained (for reputational reasons) but which they can afford to run as a luxury loss-leader, an indulgent nod to a vanishing past; commercial imperatives no longer deem the computing arm necessary - other areas make far more money - but, and this is a key but, there is therefore no pressing need to pour resources into cutting edge technology (and revolutionary design) in computing any longer.
These days, Apple is an ambitious business, and no longer needs the devoted legion of followers or fans - it has millions more - for whom brand loyalty was deemed a proud badge of identity, ten or twenty or thirty years ago.
Instead, it wants as much of their money as it can persuade them to part with. It is a business, with profits to make, and shareholders to pay, and fresh markets and customers to win over.