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Rogifan

macrumors Penryn
Original poster
Nov 14, 2011
24,723
32,183
So says Mark Gurman.

http://9to5mac.com/2015/01/31/apple-stores-to-be-outfitted-with-safes-to-house-gold-apple-watches/

Like a traditional jewelry store, Apple will outfit its official retail stores with safes to house the more expensive, gold “Edition” variants of the upcoming Apple Watch, according to sources. The safes will likely be used to carry both to-be-sold inventory as well as to store demo units from the show floor overnight. The custom-designed safes will be outfitted with Apple Watch MagSafe chargers in order to keep the demo units charged up and ready to go for the next day of business. Apple has already begun installing the safes in some stores ahead of the Apple Watch’s expected release April…

Sources also say that Apple is getting ready to re-organize Apple Store shelving areas to make room for Apple Watch display tables. Apple is also working on ways to demonstrate the Apple Watch to customers. It is likely that prospective buyers will be able to try on Apple Watches inside of the store and play around with different band material and color options.
 

Julien

macrumors G4
Jun 30, 2007
11,847
5,441
Atlanta
[sarcasm]But I read (on this forum) that it was a thin egg shell case with say, $100 worth of gold.[/sarcasm]:eek::D:D:eek:

Interesting article, but I thought you didn't like reading Gurman?:eek:
 

KPOM

macrumors P6
Oct 23, 2010
18,307
8,319
I guess this pretty much confirms the $5K or higher price, and that you likely won't be able to order an Edition online. You'll need to go to a physical store.
 

Rogifan

macrumors Penryn
Original poster
Nov 14, 2011
24,723
32,183
[sarcasm]But I read (on this forum) that it was a thin egg shell case with say, $100 worth of gold.[/sarcasm]:eek::D:D:eek:

Interesting article, but I thought you didn't like reading Gurman?:eek:

I think he's a arrogant punk but he does get the good gossip.
 

KPOM

macrumors P6
Oct 23, 2010
18,307
8,319
Well, there are consumer laws about labeling jewelry. They wouldn't be putting gold-plated watches in a jewel case. John Gruber's speculation was that the Edition might be upgradable. I.e. maybe in a year or 2 you can upgrade to the latest insides for $500. That would be plausible, though unprecedented for Apple. Of course, selling a watch is also unprecedented, so who knows what Apple's plans are. We'll find out soon enough, I guess.
 
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matrix07

macrumors G3
Jun 24, 2010
8,226
4,894
Makes sense. You don't want the expensive watches naked on the shelves in store full of glasses.
So this confirm that the Edition will be very very expensive, I guess?
 

jafingi

macrumors 65816
Apr 3, 2009
1,470
158
Denmark
No **** sherlock. Another one of Gurman's "non-articles". Just click bait.

I have followed 9to5 on a regular basis for many years, but they have really become like a silly tabloid magazine with no quality at all. So now it's over for me and 9to5.
 

Tanegashima

macrumors 6502
Jun 23, 2009
473
0
Portugal
No **** sherlock. Another one of Gurman's "non-articles". Just click bait.

I have followed 9to5 on a regular basis for many years, but they have really become like a silly tabloid magazine with no quality at all. So now it's over for me and 9to5.

And you are not alone.

No wonder why they have been banned from Apple.
 

Rogifan

macrumors Penryn
Original poster
Nov 14, 2011
24,723
32,183
No **** sherlock. Another one of Gurman's "non-articles". Just click bait.

I have followed 9to5 on a regular basis for many years, but they have really become like a silly tabloid magazine with no quality at all. So now it's over for me and 9to5.

He wants people to think he's in the know. And while he does get leaks that are sometimes accurate I don't get the feeling he knows people/culture at Apple say, the way John Gruber or Rene Ritchie do. That's why when Gurman reported on software design VP Greg Christie leaving Apple (and implying Christie was pushed out by Jony Ive) Gruber immediately put up a blog post discrediting his report. Same thing when Gurman claimed Apple redesigned and renamed their Health app because of something he leaked. Gruber was right there calling Gurman out. Gruber also said on Twitter that Gurman's exposé on Apple PR wasn't completely accurate. Gurman's only as good as whatever gets leaked to him.
 

Julien

macrumors G4
Jun 30, 2007
11,847
5,441
Atlanta
I guess this pretty much confirms the $5K or higher price, and that you likely won't be able to order an Edition online. You'll need to go to a physical store.

No reason why you can't buy on-line (at least in the US). They can be securely shipped registered/insured mail. This is done with rare coins and jewelry all the time.
 

Tanegashima

macrumors 6502
Jun 23, 2009
473
0
Portugal
Banned from what? Apple doesn't invite rumor sites to events.

Exactly.

The problem is that those rumors get upgraded to facts by the press and even stupid readers...

How ofter do you see people complaining here about Apple Watch's battery life, when all we know nothing specific?

Those sites, those people are going to misinform people, hurting sales.

Yet, those idiots at 9to5mac wrote an famous article, like they were saints.

----------

He wants people to think he's in the know. And while he does get leaks that are sometimes accurate I don't get the feeling he knows people/culture at Apple say, the way John Gruber or Rene Ritchie do. That's why when Gurman reported on software design VP Greg Christie leaving Apple (and implying Christie was pushed out by Jony Ive) Gruber immediately put up a blog post discrediting his report. Same thing when Gurman claimed Apple redesigned and renamed their Health app because of something he leaked. Gruber was right there calling Gurman out. Gruber also said on Twitter that Gurman's exposé on Apple PR wasn't completely accurate. Gurman's only as good as whatever gets leaked to him.

Exactly.

Even broken watch is right two times a day.
 

leenak

macrumors 68020
Mar 10, 2011
2,416
52
No reason why you can't buy on-line (at least in the US). They can be securely shipped registered/insured mail. This is done with rare coins and jewelry all the time.

Costco sells $100k+ rings that can be shipped directly to your house. So yeah, a watch aint a thang.
 

Mr. Buzzcut

macrumors 65816
Jul 25, 2011
1,037
488
Ohio
Costco sells $100k+ rings that can be shipped directly to your house. So yeah, a watch aint a thang.

No doubt. These rumors are out of control. People need to get out more. I guess no one was able to get a new Mac Pro shipped to them, either.

It makes sense to secure something in a retail setting that has some value in its raw materials but even then, at least in many areas, there are restrictions to pawning such things - say you defaced it or melted it so it could not be identified.

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[sarcasm]But I read (on this forum) that it was a thin egg shell case with say, $100 worth of gold.[/sarcasm]:eek::D:D:eek:

Interesting article, but I thought you didn't like reading Gurman?:eek:

Worthwhile even if your sarcastic comment is true. Think about it. Apple store may have a decent quantity of them and you could fit a ton in a back pack easily lifting thousands in stock. With some value in the raw materials, a thief may skip the iPhones and go for the watch instead.

I'd like to see what the safes end up being. Could be any sort of locked enclosure. The hype is very strong here.
 
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