People have to stop thinking Apple is the only game in town. My tv came with Netflix, Hulu, MLB, Amazon and Plex built in. It also has a version of some sort of AirPlay but work on Windows or Android and will play any media from a directly attached USB hard drive as well as at any media from a DLNA source. Non DRM of course....all over wifi and was part of the price of the tv which I was buying anyway. It was no harder to set up than the ATV. enter user name and passwords, plug in hdd and plex automatically found running servers.
I would say my TV does everything and more than the Apple TV. The main reason I have an ATV is for iTunes content and AirPlay.
Do not get me wrong i think the ATV is great and owned one before i purchased my Smart TV(in fact I own 3), but to say nothing does what the ATV does as well for the price is false once you remove iTunes drm content from the discussion.