I love the concept of Apple TV Channels. Apple’s intention for them is a great idea in the midst of an ever broken streaming market where everything is fragmented across multiple apps. But Apple really is letting go of a GREAT TV opportunity with channels.
Great ideas they include:
• “one-click” subscription with my existing Apple ID
• no extra apps needed
• no extra usernames and passwords to remember
• movies and shows appear in the *up next* list
• easy to unsubscribe
• high bit rate
• keeps same native player UI across all channels like TV+
• Picture in Picture in tvOS
• Ability to view your up next list while watching another show or movie in the tv app and switch to it kinda like changing channels
• ability to download all content for offline viewing
• no (unskippable) ads
Ways they are a mess:
• New channel content tends to happen later on channels than their corresponding separate apps
• Siri integration sucks. I should be able to open channels at request, play live channels consistently (you can actually ask Siri to play AMC+ channels like IFC and Sundance TV, but Siri strangely has no ability to play the live CBS feed in the paramount+ channel, for example), and do all this seamlessly through HomePod
• Apple’s making them less and less advertised in the TV App in favor or Apple TV+ content, and mixing the lineup in with separate connected apps makes them less known to the uninitiated eye
• As a result, support for them is waning, and I question how long they’ll actually last as a service. As we’ve seen with HBO and other channels, they can be taken down without much warning, making them not as reliable for cord cutting as they should be.
So yeah, lots of benefits that make them better than separate apps, but also a LOT of things Apple could be doing to make them WAY better. I want this feature to grow and become a cord cutting standard. Apps like Peacock and Max should be channels too. But Apple needs to recognize their potential first and actually act on it.
Great ideas they include:
• “one-click” subscription with my existing Apple ID
• no extra apps needed
• no extra usernames and passwords to remember
• movies and shows appear in the *up next* list
• easy to unsubscribe
• high bit rate
• keeps same native player UI across all channels like TV+
• Picture in Picture in tvOS
• Ability to view your up next list while watching another show or movie in the tv app and switch to it kinda like changing channels
• ability to download all content for offline viewing
• no (unskippable) ads
Ways they are a mess:
• New channel content tends to happen later on channels than their corresponding separate apps
• Siri integration sucks. I should be able to open channels at request, play live channels consistently (you can actually ask Siri to play AMC+ channels like IFC and Sundance TV, but Siri strangely has no ability to play the live CBS feed in the paramount+ channel, for example), and do all this seamlessly through HomePod
• Apple’s making them less and less advertised in the TV App in favor or Apple TV+ content, and mixing the lineup in with separate connected apps makes them less known to the uninitiated eye
• As a result, support for them is waning, and I question how long they’ll actually last as a service. As we’ve seen with HBO and other channels, they can be taken down without much warning, making them not as reliable for cord cutting as they should be.
So yeah, lots of benefits that make them better than separate apps, but also a LOT of things Apple could be doing to make them WAY better. I want this feature to grow and become a cord cutting standard. Apps like Peacock and Max should be channels too. But Apple needs to recognize their potential first and actually act on it.