I have to wonder why anyone over 30 would want Apple TV and even the new LCD HD TVs. The hardware is great and functions well but the content is such sophomoric garbage. There are perhaps a half dozen movies each year worth watching. The rest is for teenagers who seem to revel all the shootups and killings that Hollywood serves up as entertainment. This takes nothing away from the young people who view it, but when will they start serving up adult entertainment for adults?
As well over 30, I jumped at the opportunity to have all my CDs available at my fingertips That my wife and I could enjoy our photographs on our widescreen was a huge bonus neither of us anticipated. Then, DVDs digitally at the click of a button?
All this with 1.1, never mind Take 2.
Then my wife got this great idea: how about putting together folders of fine art and using them as the images for the screen saver?
700 images later, we can listen to our music, watch the masters' artwork on our HDTV, and later, when we're so inclined, we can enjoy a classic DVD from our collection.
We do enjoy current rentals on occasion, but have yet to rent from ITMS due to its 3X cost. (We're on a monthly plan that gets us rentals for around $1.00 ea.)
If Apple is to succeed in this rental venture, they will quickly realize that there is a backbone of rental income from the classics and, as their success builds, so will their catalog.
Frankly, I don't think many people who are interested in renting Scary Movie X are about to wait the extra 30 days for Apple to post it as a rental. I think Apple's future is in the back catalog.