It's a hobby because nerds like us post in this sub forum. People who rip their own movies and tag them and etc....
If apple didn't let us use our own files, then the hobby would be dead.
If the movie industry allowed Apple to let iTunes users rip their own DVDs, then this would be huge and not a hobby. In that case, the average consumer would rip all their DVDs to iTunes like they do/did their CDs. The movie industry fears that so much that they would no longer allow Apple to sell/rent movies and TV shows.
REAL tried to do a DVD ripping app that locked the movies to the PC that ripped them. They lost against the movie industry and the software was never released.
In a pure business strategy, it's better for apple to turn a blind eye to us in the sub forum than to piss off Hollywood.
To the guy who said apple only said it was a hobby to save face...
I wonder how the sales have compared to roku, WDTV ( I own 2 ), Seagate and all the others selling these type of boxes. It's a specialized market and I would bet that the AppleTV is in the top 2 or3 in volume.
Update
If I recall, the AppleTV and roku were battling for number one awhile back.
Which company has a similar media device, $99 or less that is not a hobby? Most aren't selling in volume to the mainstream consumers.
What are your thoughts?