I was excited for the AppleTV but since I live in Japan I find it useless.
Apple has yet to negotiate anything to sell TV shows or movies here.
iTune and iPod sales are lagging as people don't want to buy songs with credit cards online but through their phones. (This is where iPhone comes in) But I think people would be willing to buy TV shows and movies online.
We can buy Pixar Shorts but no Disney. We can't get any TV shows. If we did I would be buying tons.
I bet this problem is not only in Japan.
Is Apple negotiating with companies to sell their TV shows and movies overseas? (24 would be huge here).
As I see it, Apple is just focusing on the US and forgetting the world.
I could be wrong, but doesn't EyeTV sell in Japan? EyeTV has all kinds of ways of getting content on to an iPod/AppleTV. I recommend all potential buyers of apple TV also budget in the price of an EyeTV product. The best ones to buy are 3rd party analog recievers with a built-in MPEG4 encoder chip, like the Plextor PX-402U, so you have nothing more than a drag+drop to iTunes. EyeTV should also release an update after appleTV ships to contain an h264 export to appleTV's HD format for users of EyeTV's HD product line (I own and am very happy with the EyeTV 500, an ATSC and ClearQAM receiver for mac that plugs in via FireWire). I am curious, can Japan use EyeTV's DVB-T products? If so, you have a solution to your problem, at least as far as HD TV shows go, movies are still an issue, unless broadcast OTA.
Funny enough, I own an xbox 360 and so have no plans to purchase an apple TV, because the 360 is the same price, and does 2x more! I can use my old PC to either transcode to WMV or simply use Vista Media Center Extender. You can do something similar with Connect360 and Flip4Mac WMV studio pro HD, worth about $140 here, 16,474.465 yen over there, as of the time I post this. Of course, all of this hinges on getting a 360, something that until MS revs the CPU will be noisy and big, a problem for Japanese homes as I understand it... oh well, you can always play Blue Dragon too.

Do not forget 360 also has an HD-DVD drive, which you can buy if you feel you must charge in to the next-gen format war without waiting to see if HD-DVD or Blu-Ray even wins, unless Sony's PS3 appeals to you (Like if the movies you tend to watch appear more on Blu-Ray than on HD-DVD).
PS3 also can do media playback streamed over home networks, and plays more formats than 360, but I don't feel like paying for the same cost of a gaming PC I can build myself and plug in to my HDTV, and Sony's lineup does not appeal to me until FFXIII comes out here in the US, by which time hopefully the PS3 will be less than $250, the price of the Wii. I am ignoring HD-Blu-DVD until it all settles down and I can get that universal player or whatever for $100.