I have season tickets to an event that's linked to a hotmail address. On the site the has the tickets, they have a button to add to Apple Wallet. I think there's one for another wallet too, but I don't remember since I don't have that. Anyway, when I click the button, it just adds it.
Now, whether that's a function of IOS working if they website embeds the button or not, I don't know, but all the concert tickets I've purchased in the past few years, any site that gave the option to add to the wallet, just did. None of them used my apple ID account since they all used different gmail or hotmail addresses.
For completion, most (maybe all) email are in an email app on my phone, but some are only on the stock mail app and some are only on MS Outlook. Don't ask why. It just happened that way.
I think I once got a Delta ticket in Wallet, but I haven't flown since 2018 or there abouts.