Other Apple warns suppliers that iPhone demand is falling - report

[tubeexperience]

Apple may be worried that its next iPhones won't be as popular as its last.
The company told suppliers to to manufacture 20% fewer components for its upcoming iPhones, according to Nikkei. That could signal it expects waning enthusiasm for its flagship smartphone.

Apple's (AAPL) stock price fell as much as 2% in premarket trading, pulling the Nasdaq lower by 0.8%.

A year ago, Apple told suppliers to prepare for shipments of 100 million iPhone 8, iPhone 8 Plus and iPhone X devices. This year, Apple is taking a "cautious approach," telling suppliers to prepare for 80 million iPhones, Nikkei reported.

[...]

http://money.cnn.com/2018/06/08/technology/apple-iphone-demand-falling/index.html

 

[TiggrToo]

http://money.cnn.com/2018/06/08/technology/apple-iphone-demand-falling/index.html

Or it could be that it's tempering expectations asc to the initial number of units sold at launch to avoid leading to overstocking.

It could be a shrewd move for them as well if supplies become so tight at launch that it gives the new devices an air of rarity that excites the punters.

 

[MacDawg]

https://forums.macrumors.com/thread...year-lowering-component-orders-by-20.2122349/

 

[tubeexperience]

https://forums.macrumors.com/thread...year-lowering-component-orders-by-20.2122349/

This was not up yet when I started the thread.

 

[C DM]

This was not up yet when I started the thread.

That would be a little odd given that the timestamp there seems to be an hour earlier.

 

[tubeexperience]

That would be a little odd given that the timestamp there seems to be an hour earlier.

I checked the front page before starting this thread.

 

[Weaselboy]

Moderator Note:

Please continue the discussion in the news thread:

https://forums.macrumors.com/thread...year-lowering-component-orders-by-20.2122349/