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Obi Wan Kenobi

macrumors 6502a
Original poster
Mar 9, 2011
509
345
London, UK
In the UK, the price for an AWS (38mm) is £369. The price in USA is $369. The current exchange rate suggests the price should be £278.12 (£1 = $1.32). Is this a mistake on Apple's website, or are the prices skewed in other countries too?
 

ukms

macrumors demi-god
Apr 21, 2015
1,137
1,196
Dubai, UAE
In the UK, the price for an AWS (38mm) is £369. The price in USA is $369. The current exchange rate suggests the price should be £278.12 (£1 = $1.32). Is this a mistake on Apple's website, or are the prices skewed in other countries too?
Always skewed but the difference has increased with the Series 2 .... Slightly less difference because US prices don't include tax ... But still a heavy difference .... Blame brexit;)
 

KrisLord

macrumors 68000
Sep 12, 2008
1,748
1,880
Northumberland, UK
You're missing the 20 VAT in the UK and similar rates in most EU countries. So on a straight exchange rate it should be about £333. That then ignores the differing cost of doing business in each market.
 

srsub3

macrumors 6502
Mar 10, 2013
418
275
NYC
You're missing the 20 VAT in the UK and similar rates in most EU countries. So on a straight exchange rate it should be about £333. That then ignores the differing cost of doing business in each market.
I thought apple was not paying taxes in the EU in general... XD
 

srsub3

macrumors 6502
Mar 10, 2013
418
275
NYC
VAT is akin to a US sales tax and paid by the consumer.
my message was with irony mode on.... I know that... but it is silly that in EU apple is saying that the asking price includes taxes and then it has been demonstrated they are not paying so much... off topic end ;-)
 
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friedmud

macrumors 65816
Jul 11, 2008
1,415
1,265
my message was with irony mode on.... I know that... but it is silly that in EU apple is saying that the asking price includes taxes and then it has been demonstrated they are not paying so much... off topic end ;-)

It's not "silly"... it's the law. In the UK the posted prices must include VAT.

The reason why they can do it is because VAT is the same across the whole country. In the US there are federal/state/local taxes that are all different... so there is no way to post a single price that includes taxes.
 
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