Apple's release of its new operating system, dubbed "Snow Leopard", is helping raise awareness of the plight of one of the world's most endangered big cats, reports the Snow Leopard Trust, a group working to protect the real-life snow leopard in its mountainous habitat across Central Asia.
"This is a boon for wild snow leopards," said Brad Rutherford, Executive Director of the Snow Leopard Trust, "Apple is helping to show the world the beauty and majesty of this rare creature."
"We have a new donor match going on through October," he continued. "For all the Apple partners, anything they give will be matchedthat means they can have double the impact for snow leopard conservation.
http://news.mongabay.com/2009/0907-snow_leopard.html