AppleTV live TV

[ipedro]

The WSJ icon on AppleTV turned into a Presidential Debate icon. The iTunes festival and now this show how Apple has built in the ability for live tv.
They could just as easily add a CNN app for example without the need for an iOS update. Apple needs more partners but they're headed in the right direction.

 

[knux11]

cool. didn't know that. do they do that for their own keynote/unveilings and such?

 

[NewbieCanada]

A streamed signal is a streamed signal. Makes no difference to an Apple TV if it's a live event or a silent movie from a century ago.

 

[orestes1984]

Apple has their own model of distribution for TV, if they started offering a Netflix/Hulu like service for live TV it would start eating into their own sales through the iTunes store.

It's not unknown for Apple to canabilise its own market when they come up with a new idea, but Steve Jobs at least wasn't particularly interested in low bit rate streaming.