Quality Control: D
Quality Materials: B
Design: A
iOS: C
OSX: B
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Quality Control:
I would say 75% of the Apple products I've purchased have arrived with something wrong. Be it dead/ stuck pixels, scratches, misaligned screens, backlight bleed, gaps in assembly, loose buttons, squeaky hinges, etc.
I have taken to buying 2 of every item (and returning one) to better my luck, and usually that has helped, but quality assembly is lacking and at times severely disappointing depending on the issue. I have been buying refurbished items from Apple rather than new, and they are just as good, and many times better than, the quality of new products.
Quality Materials:
Overall, I am satisfied with the materials used as compared to other products. However, they are not always the most practical. I've had the cracking white plastic MacBooks (which is a shame because I enjoyed those the most, aesthetically), iPad glass that has scratched out of the blue...
The aluminum, while beautiful and with a wonderful feel, is prone to denting to the point where a bump could make a product unusable. I was unlucky enough once to be carrying my iPad in the hallway and someone opened a door, denting the aluminum right between the volume and mute buttons rendering both unusable.
Also, lighter is not always better. I am more partial to enjoying a product that is compact and dense rather than thin and light. I prefer the iPhone 4 to an iPod Touch, for example.
Design:
I'm a fan of drastic design changes as often as possible. I love seeing what they come up with next. It keeps things fresh and keeps me desiring the next product. I'm big on design, and aesthetics is probably a good 40% of the appeal of Apple products to me.
That said, there's only so much that can be done with products as simple as an iPad. There's not much there to be tweaked. I've been pretty satisfied with their design direction overall, even though most of their drastic changes have been saved for peripheral products like the iPod nano. I think iPhone 5 was a weak design change from the 4/S, whereas the iPod Touch's new design would have been more of the direction I think it should have went.
iOS is stale to me. There is so much potential for the iPad in particular that is short changed by iOS. Not sure what should be done, but that's for Johnny to figure out and for us to enjoy. They better get cracking on that soon.
I could see where some could think OSX is stale, but I'm not sure a desktop OS is something to be tweaked too drastically.
It might be nice to see more crossover between iOS and OSX.