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It happens every time the olympics, superbowl, or other big name event occurs Have you ever seen the Nikon and Canon toolchests at those events that are open for certain members of the press to use! It's been going on for ages, but I agree on the need for patent honesty in these sorts of endeavours.Not to be the cynical guy, but no doubt there was a substantial deal made behind the scenes. Sony probably offered a hefty discount or even free bodies and lenses in exchange for this glowing press release that spans the globe. It just leaves a bad taste in my mouth regarding the separation of journalism and big corporations. Will the AP be fair and accurate on future Sony news stories? Should it even matter what cameras their photojournalists use? Sorry to be a downer, but it just reminds me of Intel or MS in the dark days of tech, where they ruled the roost to the detriment of competition. I’m by no means an anti-capitalist, but this is a huge blow to competition in this market, IMO. The press is falling down on the job.
I don’t know, but wouldn’t that be funny if someone gets the best shot of a situation and the EXIF says Nikon and it can’t be published? This is different than a Superbowl or Olympics event, in that those are primarily for entertainment and highly organized functions. News in the world is far more dynamic, and so I can’t imagine it will be easy at all to manage content covering world events on the fly. What if a camera breaks and the photographer whips out an iPhone? I‘m sure all this is hammered out in the deal, but that just makes it seem so complicated.
. Sony has worked hard at marketing and managing the message along with delivering reasonable tech - clearly outstanding in some areas - and has obviously won the current leg of that race with AP.
^ This. If it's strictly in-house and they're providing the gear I can see it, but outside of that I doubt their forcing thousands of freelancers to give up their existing Canon or Nikon gear. This smacks of an endorsement deal more than anything.
Can’t help but think Nikon are screwed and end up exiting the pro Camera market (they make more $ selling imaging devices to hospitals nowadays anyway).
I don't think lenses is what singles out Sony or Canon, Nikon has great lenses. Nikon is just extremely late to the game, i. e. their native mirrorless lens line-up is still small, and put cameras to the market that are still quite flawed in where they are in the line-up. The top-end models still seem designed to leave breathing room for the dslrs and the Z50 is just DOA. Nikon's track record of making serious lenses for APS-C-sized sensors is abysmal — again to protect its more expensive offerings, so I don't think its smaller mirrorless cameras will garner any marketshare. And you nail it when you wrote that Nikon's mirrorless offerings don't have ‘it’. Canon made a name for itself with video capabilities, for example. And if Nikon produces something that is merely on par with its competition without any special functionality that singles it out, it won't attract any new customers.
