ASUS spark fury with "Sexist" Tweet.

[Dr McKay]

ASUS sparked fury recently when they posted this Tweet about the new Transformer, personally I thought it was pretty funny, but as referenced by the reply tweets nearer the bottom it's clear people are furious.

Source ASUS Sexist Twitter

 

[TSE]

How in the hell is that sexist?

 

[Dr McKay]

How in the hell is that sexist?

I'd love to know, however I'm sure someone could come on and spout some guff about it objectifying Women.

 

[Shrink]

I'd love to know, however I'm sure someone could come on and spout some guff about it objectifying Women.

Your post clearly indicates that you already know why the ad is sexist.

/guff

 

[maflynn]

I think people are overly sensitive these days. I actually liked that comment (and picture )

 

[184550]

The girl would have been hired by ASUS, correct? One would assume this type of promotion was covered by her agreement with ASUS.

I see nothing wrong with the tweet.

 

[Peace]

The girl would have been hired by ASUS, correct? One would assume this type of promotion was covered by her agreement with ASUS.

I see nothing wrong with the tweet.

Yup.

Too bad their tweet (ad) probably "back"fired on them

 

[Dr McKay]

Your post clearly indicates that you already know why the ad is sexist.

/guff

Isn't that her whole purpose of being there? To add sex appeal to the product? Same as the booth babes in other events and the pit girls in Moto GP.

 

[Peace]

There's a difference between "sexy" and "sexist".

 

[thejadedmonkey]

It's only sexist because it's a female. If it was a guy, it would be gay.

 

[kdarling]

It's only sexist because it's a female. If it was a guy, it would be gay.

If the person was a guy, it could also be a comment from a female... and no one would take offense.

They might think it's a bit tasteless these days, however.

 

[Jb07]

People are just too easily offended these days.

 

[anjinha]

You guys don't know how hard the tech industry is for women and things like this just perpetuate the idea that women are only around in tech events for eye candy.

 

[So Random]

This is ASUS making a low-brow sexual comment about one of their models, in order to promote their product.

Does this not strike anyone else as incredibly unprofessional?

 

[TSE]

You guys don't know how hard the tech industry is for women and things like this just perpetuate the idea that women are only around in tech events for eye candy.

Most American sitcoms feature smoking hot 40 year old wife who is always smarter and more understanding than the fat, stupid, adolescent thinking husband. The reason? The target audience for a lot of sitcoms are women. For these products, the target audience is a male population.

I still don't get how this is sexist though. They just mentioned an attractive part of a female along with their product. Sex appeal in products isn't only towards men. Look at any female oriented cologne ad, I guarantee you it will show a macho muscular six-packing man holding a woman in his arms or something.