dont know if it was such a good idea to start the lawsuit against Samsung because Samsung is now a bit angry , because Apple had freely used patents of Samsung , due to the fact Samsung was not interested in taking any actions , after all Samsung and Apple had a nice business relationship over years Samsung supplying chips (notable the A5 processor ) , displays(retina display of iPhone and iPad and is made and the patent owned by Samsung) , harddrives for some Apple products , in total sales its neglectable for Samsung making only around 2.5 % of their sales , they supply Sony , Dell and Hp too
A top Samsung executive says the company will take a bolder stance in its patent battle with smartphone and tablet rival Apple, which Samsung claims has been "free riding" on its patented wireless technologies.
"We'll be pursuing our rights for this in a more aggressive way from now on," Lee Younghee, head of global marketing for mobile communications of Samsung
Samsung is quiet a large company
Electronics
Shipbuilder
Financial
Chemical
Retail
Entertainment
Flash memory
Aviation
Optical storage
Mobile phones
Smartphones
Hard disk drives
and there is talk about buying hp's WebOS , Motorola and some other company's, someone on some new's website was mentioning even Nokia and blackberry among the companies to be aquired by Samsung in the near future and that samsung might even sell rival smart phones at extreme low prices
reason is now not to just rival Apple , but to throw Apple from the throne
Apple started a Battle , but now Samsung declared War
i'm not sure if the lawsuit started by Apple was a bright idea , i think Apple should have remembered the old proverb :Let sleeping dogs lie.
OK both companies have a couple billions in their backpocket and we will see how that war ends .
Sorry for me its like watching children fighting over some toy