Stopped by the AT&T corporate store, asked if I'd be able to get/reserve iPhone 4 on 15th to pick up on 24th for no-commitment price (as I am not eligible yet). He said NO, because "first wave of customers" will only be on new 2 year contract. Suggested to add new line and get phone for it (and pay for it then); sounds stupid. But if it's the only way.. So, should I add new line, get phone, cancel line right away, pay ETF? Altogether it will be about the same price as for the no-commitment phone, so it doesn't really matter for me. But it's quite a headache, obviously only morons can force customers go this path...