Well there are three ways I can think of to improve battery life.
1) Lower power circuits
2) Improve battery technology (cram more capacity (MAh) in the same physical area)
3) Improve the internal design to allow for physically larger batteries.
Or a combination of the three... From what I've read about ULV SB CPU's and the C2D/320M combo, the power consumption factor should be very similar. If true, that leaves options 2 and 3.