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mocman

macrumors regular
Original poster
May 8, 2004
214
0

Attachments

  • Home InspectionLOGO3.jpeg
    Home InspectionLOGO3.jpeg
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loose the squeeze, it serves no purpose, even aesthetically, its just unpleasing.

and the "outline" text, not a good idea, it doesnt work well in small sizes.
 
impossible to read, no hierarchy, poor use of typography.

Yes. Think about the logos function before going to it's form. Your graphic is overwhelming the name. The name is hard to read. The type speaks decorative instead of professional.


 
From my experience there are two things I try to accomplish when developing an identity.

1 - Work in only Black and White at a 1in x 1in size
(this is the most rudimentary form the logo would be seen in and must work - then you can expand by adding color, texture, etc. for unique applications as necessary)

2 - The logo must bee simple and recognizable (I personally try to create an identity with the idea that it needs to be simple enough to be drawn in the sand if necessary)
 
Personally didnt get what the swoosh and circle represented. I didn't feel they really worked for the intended market.

So I did a quick rejig of one of the later works, note I didn't have the original work so this is more for an idea. I also don't like the squashed text, keep it clean and simple.

Anyway here's my take on your theme.
 

Attachments

  • home inspection.jpg
    home inspection.jpg
    57 KB · Views: 85
hey LeviG..... not to bad exept the p does not come down all the way
 
As I said it was a quick rejig (meaning not worried if it isn't perfect cos I'm not getting paid for it) and I didn't have the actual work to work from.

You can change yours to look like it if you wish, it only took me a couple of minutes to tweak yours.
 
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