Unfortunately nobody has yet designed a case that is both soft and can support multiple angles and be sturdy. If you think about it, a soft case is not going to be very sturdy when it comes to supporting the weight of the iPad.
The materials of the Zugu case feel nice and are a kind of faux leather. It does not look or feel cheap. But yes, the front cover and the fold out kickstand are not soft as they have metal and magnets on the inside and are only covered in faux leather — you cannot bend them.
The material that surrounds and holds the iPad itself is a TPU, but not the super soft gel-like TPU like on a Tech 21 case. It’s more of a stiff type of TPU that holds it’s shape. It does bend of course so that you can insert the iPad in the case, but the iPad does not feel as if it is going to fall out. But this part of the case is NOT a hard shell polycarbonate, it is a softer TPU, and I was not at all worried about it scratching the iPad when inserting it into the case or removing it.
The case does not cover the screen at all and there is a very large border around the screen, so I have no trouble swiping like I have had on some other cases. The case does provide some lip around the edge, so it will protect the screen in case of a drop on a flat surface, but it is only raised around the very edge. With iOS11 I constantly swipe up from the bottom while in landscape mode, and it is never an issue.