You buy a different game. They don't care. Yes it sucks.
Look on the bright side. The new game you have to buy in 5 years will require that you authorize it every time you play it, and for the entire time you play it. This means, to launch the game, you will need to provide a fingerprint, RFID scan, optical scan, blood sample, semen sample, and voice print. You will also need a probe inserted into your temple at all times while you play; this verifies your identity and ensures that you don't switch seats and allow another person to play after the initial authentication. That would be against the license agreement. You did read that, right?