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It's the same exact stuff. The only difference is Invisible Shield gives you lifetime warranty so if you have to send in your MB or MBP for repair you can get another one free of charge. I would go with BSE kit though because it would take like three replacements to equal the price of the Invisible Shield kit. I can say they are the same because I have used both. I used the Invisible Shield on my ipod and cell phone until a friend alerted me of BSE and now I have their kit on my Moto Q.
 
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