Better - a new content blocker for iPhone and iPad.

[smacrumon]

This came into my inbox from those forward thinking people at ind.ie. Nice clean ethical design with a strong purpose for the app.

More details at the site: https://better.fyi

(Note that I do not have any affiliation with with the app or the makers.)

Their email begins:

Hi everyone,

Laura and I have spent the last eight months working on a new app that we’re excited to release today. It’s called Better and it’s a content blocker for iPhone and iPad.

Better is not an ad blocker.

The problem isn’t advertising; it’s behavioural advertising.

The problem is tracking.

...

Does the world need yet another content blocker?

We feel that it does: a principled one.

One that works for you, not for the advertising industry.

One that cannot be bought.

One that exposes the ridiculous human costs of surveillance capitalism.

One that doesn’t make toxic deals with the behavioural advertising industry.

One that fights back when our ability to defend ourselves is threatened.

One that acknowledges and supports those who are trying to do the right thing.

...

With love,
Aral and Laura