This is DOA. The amount of people who want a physical keyboard is few and far between, and there is just too much competition for a phone that seemingly offers nothing.
Corporations is where they use to make their money, and they definitely will not tap into that market.
No disrespect but I do not understand where people keep getting this "offers nothing" or "no different" in regards to this phone. It IS different, I mean just look at it.
2015 has been the most mediocre year in terms of phones. Apple is gonna release a phone that looks the same as the previous model, Lg G4, OPO, Samsung, Sony are all releasing phones that are very similar if not identical to their predecessors. Aside from samsung, the rest don't look radically different from the previous model. Plus, as someone who grew up in a time when everyone and their mother wanted a BB, people really do miss the keyboard. On top of that, if you want to use the virtual option you can with the keyboard slid up.
BB can barely sell BB10 devices (I can't use one because of poor app availability), so android is the only way BB can keep their hardware division alive. Hell, they only have to sell ~5mil in a quarter for it to be a success. All I know is that, this is the most different, exciting phone thats coming out in 2015.