It sounds crazy, but I can literally remember the first time I saw iOS close up. I had an Android smart phone at the time, and my housemate showed me a text on his iPhone 3G. I didn't mean to, but so I was so struck by how beautiful iOS was that I had to blurt, "Wow, it's a thing of beauty". It was lost on him. "Is it?", he replied.
When I finally got an iPhone of my own (4S) I became an avid convert. The thing was so unbelievably flawless in every way. It was a joy to use. It actually made me happy. It was perfect in ways that *I* noticed. I suppose in some small way I loved the idea that I wasn't alone; that there were other people out there that could see the finer details, too. It was a piece of technology that put ME, and my experience using it, first.
I saw every detail, and I loved it. Even something as small as the smoothness of the screen orientation rotation was sublime. Someone had taken the time to make sure it was flawless, and I noticed. The OS was rock solid, always completely smooth in everything it did. It made up for the odd little limitations it had (like not being able to remove Newsstand from the Home Screen, and being unable to scroll quickly up and down web pages). I didn't mind, because it was beautiful.
I became evangelical. I was telling everyone to buy an iPhone. I even bought my technophobe Mum an iPod, confident that even she could use it. I tried to get my Dad to use iTunes for his music.
I happily paid the Apple premium, and put up with the limitations, because the beauty (both visually and in actual user experience) that brought me joy was worth it. It was worth only being able to open 8 tabs in Safari for a perfect, flawless experience. I trusted in Apple. They made my life easier.
Then iOS7 happened.
What. The. F...?
I couldn't believe it. I kept waiting for the next update to give me back the magic. But the magic was gone, and I felt heartbroken. Right now iOS is now barely better then Android on a Google Pixel. Yes, there has been some great improvements to iOS from 7 onwards, but it's no longer a thing of beauty. It really, truly isn't. And I haven't told anyone to buy Apple since iOS 7 arrived.
In hindsight, Jobs's focus on detail worked to help Apple: Create products so goddamn beautiful that they turned the aesthetes of society, the people who are emotionally touched by beauty in things, into true evangelists for them. There's a reason there was a fanaticism in Apple fans that was incomparable to any other company. They truly struck something deep inside some of us.
Now iOS is all about new features, at the great expense of that incredible, beautiful, flawless, user experience. And iOS has glitchiness, and janikness, and with iOS 11, inconsistent design and glaring bugs, too. And I notice. I notice we're going backwards.
Cook seems like a genuine guy, and I like him, but Apple is coasting, and the goodwill is running out. If you're not going to give me true beauty, why the hell do I want to be tied into this ecosystem? Doesn't anyone at Apple see what's happening? Can't anyone at Apple see the difference between iOS <= 6 and iOS >= 7?
Please #bringbackapple before it's too late!
https://bringbackapple.tumblr.com
When I finally got an iPhone of my own (4S) I became an avid convert. The thing was so unbelievably flawless in every way. It was a joy to use. It actually made me happy. It was perfect in ways that *I* noticed. I suppose in some small way I loved the idea that I wasn't alone; that there were other people out there that could see the finer details, too. It was a piece of technology that put ME, and my experience using it, first.
I saw every detail, and I loved it. Even something as small as the smoothness of the screen orientation rotation was sublime. Someone had taken the time to make sure it was flawless, and I noticed. The OS was rock solid, always completely smooth in everything it did. It made up for the odd little limitations it had (like not being able to remove Newsstand from the Home Screen, and being unable to scroll quickly up and down web pages). I didn't mind, because it was beautiful.
I became evangelical. I was telling everyone to buy an iPhone. I even bought my technophobe Mum an iPod, confident that even she could use it. I tried to get my Dad to use iTunes for his music.
I happily paid the Apple premium, and put up with the limitations, because the beauty (both visually and in actual user experience) that brought me joy was worth it. It was worth only being able to open 8 tabs in Safari for a perfect, flawless experience. I trusted in Apple. They made my life easier.
Then iOS7 happened.
What. The. F...?
I couldn't believe it. I kept waiting for the next update to give me back the magic. But the magic was gone, and I felt heartbroken. Right now iOS is now barely better then Android on a Google Pixel. Yes, there has been some great improvements to iOS from 7 onwards, but it's no longer a thing of beauty. It really, truly isn't. And I haven't told anyone to buy Apple since iOS 7 arrived.
In hindsight, Jobs's focus on detail worked to help Apple: Create products so goddamn beautiful that they turned the aesthetes of society, the people who are emotionally touched by beauty in things, into true evangelists for them. There's a reason there was a fanaticism in Apple fans that was incomparable to any other company. They truly struck something deep inside some of us.
Now iOS is all about new features, at the great expense of that incredible, beautiful, flawless, user experience. And iOS has glitchiness, and janikness, and with iOS 11, inconsistent design and glaring bugs, too. And I notice. I notice we're going backwards.
Cook seems like a genuine guy, and I like him, but Apple is coasting, and the goodwill is running out. If you're not going to give me true beauty, why the hell do I want to be tied into this ecosystem? Doesn't anyone at Apple see what's happening? Can't anyone at Apple see the difference between iOS <= 6 and iOS >= 7?
Please #bringbackapple before it's too late!
https://bringbackapple.tumblr.com
Last edited: