..and that is exactly what I did.
1. Move Ethernet on top in the ordered list
2. Uncheck the "Send all.."
3. Create an /etc/ppp/ip-up file
4. Add a route for the IP range used by Hulu
5. Save the file and make it executable
6. Pop some popcorn and enjoy the shows.
Can't really see situation where traffic to these sites should not go via VPN, so the solution is fine for me.
The challenge now is to identify all IP ranges used by Netflix, but that should be doable.
Thanks for the help.